Imagine if you will a world where social networking sites feature squeaky clean teens that seem to come straight from the Disney Channel's hit TV movie High School Musical, communicating about topics like skateboarding, football, fashion and respect for individual expression with none of those nasty sexual references, provocative photos, illegal music downloads or risk of pedophile infiltration - can't you almost hear the collective sigh of relief from parents across America? Well such a world exists my friends and all teens have to do to become a "hubster" is allow themselves to be barraged by WalMart marketing messages AND agree to provide their parents email address for permission to join. Hear the deafening silence? In a strange, and no doubt expensive, effort to steal market share from Target, WalMart has created it's own social networking site called The Hub. AdAge quotes baffled teens and youth marketers in response to the new tactic, but the most insightful commentary (in our opinion) comes at the end of the article where youth marketing expert Irma Zandl of The Zandl Group cites increasing feedback from teen girls as to why they don't shop at WalMart, which include "lack of cleanliness, messy layout and lack of stylish attire." Note that nowhere is listed "lack of social networking site." We're certain Ms. Zandl isn't the only person privy to this information and we would imagine that WalMart has invested in numerous surveys and focus groups to learn what teens want. So why if the problem is the store environment and merchandise is the answer a decidedly un-hip social networking site that seems more geared to ten-year-old girls who buy into the Disney Channel's portrayal of teens? (Perhaps teens aren't the real target market here - although their video contest to create the next WalMart commercial only accepts entries from kids ages 13-18.) Seems like it would be a whole lot easier, and perhaps less expensive, to address teen girls' real issues with the brand, which brings us to our point. When girls, or women of any age, give you concrete feedback on how you can change your product or service to better serve their needs, they're handing you a roadmap to increasing your share of their business. That's not the time to go offroad with a quirky marketing campaign, relevant or not.