The great pun title was already taken by this LA Times article on the new wave of successful Avon sales reps - men. And not carefully gelled and coifed metro men, but military men, construction working men. Men who started assisting their Avon-repping wives and found they had a knack for selling beauty products - to both sexes.
What I find most interesting about the article is not just that more men are buying personal care or "beauty" products, or that guys are interested in selling them. Avon isn't as much the point as the tool to what I believe is an even larger trend - couples starting businesses in order to create extra income or have more control over their lives. The widget in this case just happened to be skin cream. Avon was smart here. They didn't create a men's division, and why would they? Recruiting brochures now feature both men and women - again, one brochure, not one for each sex. What attracted the men profiled to the Avon opportunity? Seeing how much money their wives were making. Ah, yes, truly the universal language.