Sometimes you are traveling, going a zillion miles a minute, and thinking you've been neglecting your blog and wracking your brain for a good post topic when one just drops out of the sky, or into your email inbox as it were. This one is courtesy of Kimberly Palmer, author of the Alpha Consumer blog for US News & World Report. Kimberly recently wrote this post re: several companies who are soliciting stories from consumers as a way to connect and create marketing content, which is clearly directed toward women. She questioned how many women would really have the time or interest to post stories online. Below is part of an email I sent her, which seemed ideal to repurpose for this post:
I think storytelling, like consumers co-creating ad campaigns (Doritos) or products (a new Mountain Dew) is a idea that was grounded in something genuine and then got taken in a more contrived direction. What is fascinating to me is that companies are much more interested in soliciting stories for marketing content than they are in doing the things - providing extraordinary service, for example - that inspire people to want to share their stories - such as this excellent posting re: Zappos that has made its way all over the Internet.
Bottom line: If you want people to share great stories about you the first step is to give them something worth talking about. Believe me, they will.