Not just the title of a great book of collected stories by AM Homes, here are a few other things you should know...
Recently, we had the opportunity to share our POV on maximizing sales to the women's market with two groups of independent retailers. Tami spoke to snow sports retailers from across the country at Sports Specialists Ltd. Winter Market in January, providing specific recommendations on increasing sales to women without sacrificing men - always a concern of sports, tech and financial services industries - and Elizabeth just returned from the American Nursery and Landscape Association Management Clinic in Kentucky, where she provided garden center owners with actionable insights on maximizing their sales to women and moderated a panel of retailers with recent success stories and best practices to share. If you're interested in having one of us speak at an upcoming conference or event, shoot me an email. We're all about spreading the good word(s)!
Speaking of which, two other things you should know. First, Michele Miller and Holly Buchanan's new book, The Soccer Mom Myth will be out soon. Really looking forward to checking it out. Also, Heidi Richards Mooney is getting set to publish The Who's Who Directory of Women in E-Commerce for 2008. To learn how to be included, click here.
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