This tale of two bags is about opportunities yet to be realized.
The second tale relies on the idea that if you put something in a woman's bag, she will come to find it necessary, perhaps even essential. Last week Nintendo announced a partnership with Bags to Riches, an online handbag rental site, where the new Nintendo DS will be inserted in some handbag rentals through the end of this year. The idea is that status created by the bag and the fashionable items you carry in it will rub off on the new gadget, making the DS the new "it" accessory. According to the Sept. 19 MediaPost article: